Lead Generation
Lead Generation Services
The Power of Lead Generation
A large part of marketing is lead generation. You need leads in order to obtain business. It’s incredibly important for your marketing company to generate leads.
Why is lead generation so important?
Anyone who may have an interest in learning more about a company or its services and/or products is considered a lead. There are many different ways to obtain leads such as organic methods like website traffic or paid methods which include advertising. We will focus on the methods that will provide you with quality leads.
Quality of Leads
Great, you have leads coming in. Business is starting to spark, but how is the quality of the lead? Obtaining a large number of leads can be beneficial to some companies but not others. Our team finds valuable leads that are likely to lead to business. Having a lot of incoming leads is great if the company can keep track of them. If a company is receiving too many leads or leads that aren’t panning out we will devise a new strategy. Our strong suit comes from listening to our clients. We will adjust our lead generation efforts in accordance with clients specific needs and goals.
Finding Quality Leads
Our team is able to provide you with quality leads through a couple of different tactics. The first is organic, which includes creating a GMB (Google My Business), and building an SEO (Search Engine Optimized) website. Creating a GMB is a vital step to improving the visibility of your business. This will allow your customers to easily find your business as well as key information including website, location or service areas, phone number, products, and more. Creating a website that is easily found through search is also incredibly important. People then have the opportunity to learn more about your company and contact you directly. We also include forms on each website which allows us to track where leads are coming from.
Paid advertising can include a couple different things. Starting with Google Ads, which allow websites to rank high on search engines which in turn improves visibility and translates into leads. We will also run campaigns through Facebook which allows us to reach specific audiences. Our knowledgeable team will fine tune your advertisements so you will reach your target market. We follow trends and run analytics on all ad campaigns which allows us to give you more qualified leads.
Reach us through
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5789 Cape Harbour Dr
Cape Coral,FL 33914 - +(239) 471-4418
- flodigitalmarketingco@gmail.com