PPC (pay per click) is a marketing and advertising method that gets traffic to your site quickly by bidding on keywords or key phrases. When your bid is accepted it helps your site rank above other non-PPC websites. The best part is, you only pay when someone clicks on your site link through the search engine. Websites who use Googles PPC services have their site pop up on the first page of Google when a search is conducted. Google has also created a click detection system to ensure that all clicks are genuine and fraud free!