On-Page & Off-Page SEO Services

On-Page SEO Services

On-Page SEO

On-page SEO is about the changes you make that will enhance your website.  These are visible on your page and can be directly seen by visitors on your site.  On-site SEO is the process for enhancing both front-end and back-end components of your website.

Why On-Page SEO is so important?

On-Page SEO is so critically important because its one of the few things that you have complete control over on your website.  You can directly determine the fate of how well your website will show up in Google rankings.  When done effectively, you have the potential to bring many new visitors to your website that can turn into customers and help grow your business.

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What are SEO landing pages?

SEO landing pages are widely used in SEO.  These landing pages are enhanced for the most optimal results when searching.  There’s many components of a given landing page that are taken into consideration when determining if a page is deemed valuable for the searcher.  Optimizing these landing pages can be beneficial and give you the most optimal results you are striving for.

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What are some of the other critical components?

While SEO landing pagers are critically important in getting the most of your website, there are a number of other items that are just as critical.  In order to optimize your website content we’ve created a list of those critically important components.

List of important items needed to maximize On-Page SEO:

  • Perform key word searches
  • Use primary words for your content
  • Ensure primary words are uniquely assigned
  • Choose 3-5 related key words
  • Write titles that include the primary keywords
  • Wrap the title in an H1 tag
  • Write 300+ words of body content
  • Write original content
  • Write high-quality content
  • Write content at either-grade reading level
  • Add necessary keywords to create proper keyword density
  • Use each related keyword at least once in the body copy
  • Make content scannable
  • Wrap subheadings in H2 tag
  • Use primary keyword in subheadings
  • Use primary key words in first and last paragraph of content
  • Add relevant internal links targeting anchor text
  • Add relevant links to high-quality sites
  • Set outbound links to open a new page
  • Add at least one image
  • Add primary keyword to the image file name
  • Add primary keyword to the image title
  • Add the primary keyword to the image alt tag
  • Size the image properly
  • Write an SEO-friendly URL that includes the primary keyword
  • Assign relevant tags and categories
  • Add an optimized meta title
  • Add an optimized meta description
  • Add structured data markup
  • Add social sharing links
  • Proofread your content
  • Check your work

Off-Page SEO

Off-Page SEO Services

Off-Page SEO includes marketing that is performed outside of your website. This is an important aspect of website design because it gives search engines an idea of how the world sees your particular website. For example, when a website is a brand mentioned on social media, the chances of it being bookmarked or shared increases, which in turn creates additional backlinks from other websites.

  1. Social Media
  2. YouTube
  3. Link building
    • Increased rankings: Website ranks higher in SERP’s which leads to additional site traffic.
    • Increase in PageRank: Each website is ranked with a number between 0 and 10 in which google indicates its importance.
    • Greater exposure: When a website has a higher ranking its exposure also increases due to additional links, visits and social media mentions.
    • Trustworthiness: Google will rank websites that show expertise and authority on a subject which is successfully done using the amount of incoming links.
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